Evidence Works

Services

Senior sales help, applied where the deals are

Every engagement starts from the same place: what is happening in your pipeline, what it is costing, and what evidence would tell us both that things have improved. From there we lead, coach or train, or a mix of the three.

01

Fractional Sales Leadership

Experienced sales leadership without a full-time hire. We take on the sales leader's job for an agreed part of each month and work inside your team, accountable for the outcomes we agree with you.

Suited to

  • Founder-led businesses moving to a repeatable sales team
  • Companies between sales leaders, or unsure what the permanent role should be
  • Teams whose forecast and pipeline no longer match what actually closes

What it involves

  • Sales process and stage definitions built on evidence the buyer recognises
  • Forecasting and pipeline reviews run against clear exit checks
  • Hiring, onboarding and the coaching of first-line managers
  • Go-to-market planning, pricing and partner strategy where needed
  • A clean handover to a permanent leader when the time is right

What you have at the endA sales function that runs without us: a documented process, a forecast you can defend to the board, and managers who coach to the same standard.

02

Sales Coaching and Mentoring

Coaching for sales leaders and sellers, built around the deals in front of them rather than role-play. We work one-to-one or with whole teams.

Suited to

  • New or first-time sales managers
  • Experienced sellers moving into larger, multi-stakeholder deals
  • Leaders who want an independent view of their pipeline

What it involves

  • Regular deal reviews against the six exit checks
  • Preparation for the meetings that matter: finance, procurement, the board
  • Interview practice with technical, operational and financial judges
  • Mentoring on leadership, hiring and managing up

What you have at the endSellers who know what evidence each deal still needs, and managers who can see the gaps before the forecast call.

03

Evidence Based Sales Training

A practical programme in our six-step framework. Each seller works on a live opportunity throughout, so the training produces real evidence for real deals.

What we cover

  • Finding connected pain and building a cost model in which every figure traces to a source
  • Socialising the cost of inaction so champions own the numbers
  • Identifying the technical, operational and financial judges, and interviewing them
  • Designing the smallest experiments that meet each judge's evidence bar
  • Returning the evidence in the judge's format and asking for a verdict
  • Using AI assistants to gather, draft and monitor, with sellers verifying every figure

What each participant receives

  • The Evidence Based Sales workbook and worksheets: pain register, cost model, stakeholder tracker, judge map, verdict criteria, experiment plan and verdict log
  • A tested prompt library for each step
  • A MEDDPICC overlay, so the framework fits the qualification language your team already uses

What you have at the endA shared vocabulary across the team, a completed evidence trail on live deals, and a pipeline review that asks for proof rather than confidence.

How we work

We hold ourselves to the same standard

We ask you to set the bar for our work in the same way we ask buyers to set it for a supplier.

  1. 01

    Conversation

    An initial call to understand your team, your market and where deals are getting stuck.

  2. 02

    Diagnosis

    We look at real opportunities, forecasts and win–loss history to find what the problem is costing.

  3. 03

    Agreed measures

    You tell us what evidence would show the engagement has worked, and we write it into the proposal.

  4. 04

    Delivery and review

    We do the work and report against your measures, stating any gaps plainly.

Questions

Common questions

Do we have to replace the sales methodology we already use?

No. Evidence Based Sales works alongside MEDDPICC and similar frameworks. MEDDPICC is a useful checklist; Evidence Based Sales gives each item on it something the buyer has confirmed. Metrics come from a cost model the customer has corrected, decision criteria are set by the judges in their own words, and the paper process comes into view early through the financial judge's bar.

How does fractional leadership work alongside our existing team?

We agree the scope, time commitment and measures before we start. Within that we act as your sales leader: we run the pipeline reviews, coach the managers and take part in the deals that need senior involvement. The aim is to leave behind a team and a process that do not depend on us.

Where does AI fit in?

AI assistants are useful for finding connected pain in call transcripts, drafting cost models, pressure-testing a business case and checking deal health. Our rule is simple: agents gather, draft and monitor; sellers verify every figure before it reaches a customer; judges still decide.

What size of business do you work with?

Our approach is designed for B2B sales where several people have a say in the decision and the purchase has real financial weight. That usually means growing technology and services companies selling to mid-sized and large organisations, but the conversation is the best way to find out whether it fits.

Not sure which you need?

A single conversation about one or two of your current deals is usually enough to see where the gaps are.

Talk to us